How did it start?

It all started in 1970, when Phil and Bonnie Katzev realized that horse owners were using dish washing detergents and harsh cleaners as a cheap alternative for cleaning their horses.

The Katzev’s raised Arabian show horses on their family farm in central NJ when they noticed the niche in the grooming industry.  Show horses were in need of something to make their coats, manes and tails look healthy, shiny and beautiful.

The family started making the products right in their home. Devon would come home from school and help make batches and fill bottles and ship them to their customers.

That is when Mane ‘n Tail Conditioner came to life and Straight Arrow Products was born to manufacture the product!

Although it isn’t made on the family farm today, we still maintain the same quality standard as we did back then and make it our motto to “Satisfy the Customer!”

We make everything here in the USA in Lehigh Valley, PA.

Devon is second generation and wants to keep our ‘Straight Arrow Family’ feeling like a family even as we continue to grow.

Mane ‘n Tail continues to set the grooming standard for equestrian enthusiasts almost 50 years, the Original Mane ‘n Tail Shampoo and its companion conditioner have proven to be high quality, safe and effective as well as the core products that support Straight Arrow as an industry leader.

The Original Mane ‘n Tail Shampoo and Conditioner were both targeted for show horses with long flowing mane and tails.These micro-enriched protein-based formulas performed incredibly well, providing a down to the skin clean, without being harsh or stripping the necessary oils found naturally in the horses’ coat, mane, tail and skin. These non-drying, moisturizing, beauty-enhancing cleansing and conditioning products continue do the job and keep horses looking and feeling their very best!

“Introducing cutting-edge items that fill our customer’s needs and meet that same performance challenge,” states Devon Katzev, President of Straight Arrow Products, Inc. “New products added to the line are designed to make horse grooming easier, horses healthier while making their owners, happier,“ Katzev adds. A family passion that became a niche in the equine industry has a history of “aiming to please its customers”. “We remain a “hands-on” business and I thank all of the horse owners, trainers, groomers, etc…who have supported us over the years. Our goal is to never let you down,“ concludes Katzev.

The line has expanded to include multiple grooming, finishing, first aid, treatment and small pet products.


At vero eos et accusamus et iusto odio dignissimos qui blanditiis praesentium voluptatum.